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He is referred to as "pope of the automotive industry" and has been active in various high-ranking pages in the industry for decades - Ferdinand Dudenhöffer. With his work "Who gets the curve", the car expert analyzes the current developments in the mobility transition.
He treats vividly and entertaining how Apple and Google want to intervene in the automotive world. He understandably conveys the challenges of connectivity and autonomous driving and describes the opportunities of German automotive construction from his point of view.
Does VW create the turn? What does the future of mobility look like? Will the automotive startup hype be the BMW's, Daimler's and VW's?
Why this book is worth reading for our opinion?
We want to recommend you as part of our electrified community selected reading from electromobility, sustainability and ecology. All books we have read. They interfere with the understanding of electric cars and the necessary transformation of the automobiles. One understands the advantages, but also the challenges of electromobility much better and gets an idea of how the path to market penetration will run.
Who is Ferdinand Dudenhöffer?
He was born in 1951 in Kalsruhe and is a professor of general business administration and automotive industry. He worked in his career among others for Opel, Porsche, Peugeot, Citroen and founded the Center Automotive Research (CAR). He was also over 10 years of lecturer at the University of Duisburg-Essen for Marketing, Corporate Management, Business Administration and Automotive Economics.
Der Preis versteht sich inkl. aktueller MwSt. und kostenlosem Versand in Deutschland*
*abweichend bei Versand auf deutsche Inseln.